Understanding Leaflet

            Leaflet is one of a short publication of various forms of communication media such as leaflets containing information or information about companies, products, organizations and services or ideas to be known by the public.

            Leaflets are leaflets that from its sheet like leaves, leaflets usually smaller than pamphlets (Yulianita, 2005:138).

            According Effendy (1989:202) in communication dictionary, leaflets are small pieces of paper containing printed messages to be disseminated to the public for information on a matter or event. According to Meriam-Webster dictionary, the leaflets is printed sheet is a folded generally expected for distribution free of charge.

            Form the definition above, it can be concluded that the leaflet was printed leaflets folded size, containing the information disseminated to the public for free.

Characteristic leaflets

As for a characteristics of the leaflet:

1.      Seen from the from leaflet:

a.       Small sized sheet of paper printed

b.      Folded or not folded

c.       Past consisting of + 400 writing letters to print usually interspersed drawing

d.      The old typically 20 + 30 cm

2.      Seen from the contents of the message

a.       A message containing information events

b.      Aiming for promotion

c.       Contents of the leaflet should be read once of view

The things that must be considered in making leaflets.

As for the things that must be considered in making leaflets namely:

1.      Specify the target group to be achieved

2.      Write/explain what purpose

3.      Specify the contents briefly want things written in the leaflets.

4.      Collect about the subject that will be delivered.

5.      Create outlines of how the presentation of besan, including how to from an image writing and layout.

6.      Make to the concept

7.      Concept first tested on the target groups that are similar to the target group.

8.      Refine the concept and create illustrations that match the concept.

Use of Leaflets and Posters in Service BK

The provision of guidance and counseling service to students, counselors can use the media as a means to convey information and infrastructure.

Media use is more often used in the delivery of content mastery service, placement services, and distribution by the counselor to student participants. One medium that can be used in the provision of guidance and counseling services that leaflets and posters. There also uses posters and leaflets in the service of Bk namely:

1.      Can convey messages and information given to the learner.

2.      Can affect and change the behavior of learners.

3.      Can provide motivation to students in order to develop her.

4.      Avoid the boredom of the students.

5.      Provide creative experiences for students to be able to be more creative in learning.